The Cost of Fraud
Fraud in the form of cyber crime, security breaches, identity theft and others is more dangerous to your organization than you think, and treating it simply as a cost of doing business may be emboldening criminals and losing you customers. A recent study revealed that more than 30 percent of people affected by a data breach will terminate their relationship with the company that lost their information.
The study also showed that consumers equally blame both their financial institution and the retailer that experienced the breach. In the consumers’ minds, responsibility is assigned at both ends of the transaction an important part of the cost calculation that is often ignored by businesses.
The ubiquity of electronic payment transactions and the emergence of a global e-commerce economy offer criminals lots of opportunity to perpetrate fraud. Many criminals are emboldened by the anonymity of their actions, by businesses’ failure to recognize the many potential avenues for fraud, and by the widespread acceptance of fraud as just another business expense.
Dynamic Currency Conversion
In a difficult economic environment, it is even more challenging than usual to find ways to increase revenue and simultaneously improve customer satisfaction. By offering dynamic currency conversion (DCC) services to customers paying with a foreign-issued credit card, merchants can earn extra income as well as provide a service that consumers value.
DCC makes the customer experience more enjoyable and less intimidating for foreign cardholders by giving them the option of paying for purchases in their native currencies. Instead of waiting to discover the exchange rate and actual transaction amount when they receive their credit card statements, customers who opt-in to DCC at the point of sale (or online) find out the true purchase cost in their own currency immediately. And each time a transaction is processed with DCC, the merchant receives additional income.
Security First Merchant Services is a business-focused payment solutions company that strives to provide payment processing, small business loans, and credit repair services with a high level of detail and flexibility.

