Black Friday 2011
For many merchants, Thanksgiving Thursday and Black Friday meant more this year (2011) than the start of the holiday shopping season.
Across the board consumers were more willing to spend on gifts that are wants rather than gifts that are basic needs. Total retail categories gained 7 % in dollar volume on a same store basis as spending on clothing, personal care and electronic/appliances stores did well.
Non retail discretionary merchants also had strong volume growth as consumers connected with family and friends over the holiday period. Frugality finally lost out to family fun as consumers spent more on holiday travel, leisure and restaurant visits. All of these discretionary categories posted double digit increases over Black Friday 2010 when leisure and hotels in particular struggled to maintain sales with budget conscious consumers.
The 2011 holiday shopping season has shaped up to be a memorable one as strong volume growth of retail sales trends in September and October have carried into the early weeks of the season. The lower average tickets earned by retailers due to wide-spread discounting deals by consumers requires merchants to compete for foot traffic and mouse clicks in order to sustain their dollar growth levels.
Security First Merchant Services is a business-focused payment solutions company that strives to provide payment processing, small business loans, and credit repair services with a high level of detail and flexibility
Related articles
- Holiday season gives birth to new shoppers (seattlepi.com)
- Holiday season marked by different shopper types (seattlepi.com)

